Bayer

Writing a new chapter for
a heritage brand

  • Broadcast
  • Print Design
  • Social Media

Increasing customer awareness, one family at a time

Across the globe, Bayer is known for aspirin, but few customers are aware of their innovations in crop science, animal health and pharmaceuticals. Or their rich history developing lasting relationships with farmers and families. 

Video

Thanking customers for trusting us, then and now

M created a warm, emotional campaign and broadcast TV spot to showcase how communities across the country rely on Bayer products every day. And how they can continue to count on them to care for the people, plants and pets they love for generations to come. 

At Bayer, we’re innovating today so that everyone you love can have a healthier tomorrow.
Collage of imagery

Making an impact on the audience

In a nationwide poll of viewers aged 18-45:

64%

believe that Bayer is doing a great deal to provide quality products to their customers

Bayer mobile ad
Bayer – Our roots run deep